We advise that you seek professional advice from a Guitar Technician before adjusting the action of your guitar. Incorrect adjustments may permanently damage your instrument.

Do not adjust the neck truss rod without a full knowledge of the implications. There is an Allen key / Hex key included in your Faith Guitar case if you do wish to make adjustments however.

With the guitar laying on its back, headstock closest to you, staring straight down the end of the truss rod... turn the Allen key clockwise to tighten (reducing the neck relief / straightening the neck)... or turn the Allen key anticlockwise to loosen (increasing the neck relief / allowing more neck bow).

The truss rod should be adjusted no more than one quarter turn at once, after which a few minutes should be allowed for the neck wood to readjust itself before further adjustment.

However, adjusting the neck truss rod is not simple an easy fix for a high string action. See your local guitar technician for a full diagnosis of the cause of any unduly high string action.

Most guitars need to have a slight concave bow to the neck. A dead straight, flat neck is rarely the ideal setup.

All Faith Guitars sold in the UK will go through Patrick James Eggle's workshop to have a pre-delivery cosmetic inspection, action check and basic setup. 
Faith Guitars sold in markets outside of the UK will be inspected and treated in a similar way, but by the team employed by the Faith Guitars distributor in that country. You can find the distributor in your country using the Dealers link above. But regardless of who does it, the goal is for each guitar to arrive at the music store ready to impress and delight those who play it. 

However, once the guitar reaches the store, it is their responsibility to ensure that it remains in top condition. Bear in mind that due to changes in weather and humidity both inside and outside the store, guitars will move, especially when they are very new and adjusting to a new climate. And as much as we would like to see every Faith guitar sold within minutes of it arriving in a store, the reality is that the guitar you are playing or buying may have been on the wall for a few months. In that time, the store should have taken care of its condition. 

Remember that Faith Guitars - and others - are made of solid tonewood. Wood can and will move as it acclimitises to its new home in a warehouse, a music store, your living room or a studio. Your guitar will need adjustment once or twice a year, and this will probably cost a few pounds/dollars/euros.. 

Guitars are living breathing things.. kind of. By their nature, they are not interchangeable white goods like a fridge or a TV. What feels, looks or sounds amazing to you may differ from what is perceived by someone else. Every peice of wood is slightly different in look, tone and feel, and as Faith guitars are handmade - not from a big, machine-controlled production line - areas such as the neck may have marginal differences in feel.

When buying a guitar instore:
We would always recommend buying guitars in store, where you are able to test the actual guitar you will be buying. This is the best way whenever possible, as you can inspect it and test the feel and sound to make sure it 'hits the spot'.
Don't be afraid to ask the staff about a setup if you feel the guitar needs it. The staff may be able to offer advice as to why the guitar is the way it is, or if there is a problem, all good retailers will naturally want to sort it out. 

When buying guitars online:
When buying online, you will have a guitar delivered that you have never played. If it doesn't feel quite right, you'll have to set it up yourself or arrange it with the store it came from.
Unless the retailer expressly states otherwise, you must assume that the guitar will not be setup well. It may be.. but there is no absolute guarantee. Remember, the guitar you are buying may have been in a box in a storeroom for months prior to sale. Always ask whether it will be checked over or setup prior to shipping. 

Sometimes though guitars do develop problems that need attention. The store will be at hand to arrange any service that is required, and they are your first port of call in this instance. Naturally, we will be here to assist the store as and when necessary.