London based duo, Martyn Shone and Lindsay O’Mahony have become the latest rising stars to team up with Faith Guitars. Martyn plays Faith FEV12 Eclipse Series 12string Electro and Faith FSCE Saturn Dreadnought Cutaway.

Honey Ryder’s debut album has been mixed by Brad Gilderman, (Madonna, Outkast) and Bob Kraushaar (Pet Shop Boys, Robbie Williams), and was released to great acclaim during November 2008 with their new single Fly Away released for digital download in early Jan 2009.

They have devised a unique funding model for the project, which involves selling shares in the future profits from income they expect to generate. Each share carries a dividend entitlement worth 0.5% of net profit derived from various income streams, including album and single sales, synchronisation fees and touring and merchandise, to name a few. Moreover, eligible investors receive a host of tax benefits as the company has been set up to qualify for the government s EIS scheme, which encourages investment into UK startups.

It is no surprise that the band have created their own piece of rock history when we investigate their previous form: Singer Lindsay worked at MTV alongside the likes of Chris Evans, Edith Bowman, Russell Brand and Alex Zane whilst guitarist Martyn juggled a double life as a banker in the city and a jobbing musician. Together they found a writing connection and enjoyed developing their sound with various bands on the London circuit before starting on their own journey.
The band’s unique business model has, impressively, caught the eye of former EMI CEO Eric Nicoli who has taken the role of personal mentor for the duo who are already proving to have a fast-growing fanbase - including the likes of Annie Lennox. Rising Up is set to be one of the albums of 2008 was released on CD and Digital Retail through Honey Ryder Music Ltd on 17th November 2008.

Faith Guitars are very pleased to have teamed up with not only a pair of very talented musicians, but also to be a part of the novel and ingenious business strategy that reflects the forward thinking attitude of both parties.